BEUFLIX – Unhide Your Beauty
Imagine this, you are given an option to sift through numerous beauty products from various coveted brands, under 1 roof, but without leaving your home. Your experience is so pleasant that you end up buying the products as well! Now imagine this, it is not only women but, men as well, who can, comfortably and confidently make their product selection and buying decisions.
The youngest kid on the block making this a reality is BEUFLIX.COM
The Inception of Beuflix
The idea came into the picture of developing the eCommerce aggregator platform Beuflix.com to create all-in-one beauty, cosmetics & personal care products under one roof to simplify the journey of online shopping for a complete family. As most of the beauty platforms are more centric on one community (Women) only and despite the fact that (huge population of) Men, babies, kids, and Sr. Citizens all have equal developing needs in this niche on a day-to-day basis. This notion motivated the founders Ms. Bhawna Sharma & Ms. Bhavya Sharma to launch Beuflix. from selecting the name that should sound more of one’s self “BEU” and simultaneously giving beauty quotient to the Brand name, it has been an interesting journey so far.
The founders introduced Beuflix in the year 2022 with advanced skills, knowledge, and experiences in beauty products, technology, eCommerce systems, and customer behaviours with 6 team members only. By developing a strong ecosystem in association with their Brand Partners, they are making their position strong in the market by giving competitive consumer offers and discounts, cart value discounts, sale day event offers, free shipping, quick customer support, authentication of products, and much more.
Based out of Delhi, Beuflix has a wide range of beauty and cosmetics products, the company has a beautifully curated online website (attractive & user-friendly Interface) and an app is going to launch very soon. Building and giving equal privilege to all the communities Women & Men, Children & Senior Citizens in every facet is one of the main focuses of the brand.
Founders Observed:
“The cosmetics and personal care market was valued at $1.3 Billion in FY2020 and is estimated to grow at a double-digit CAGR of 16.39% through FY2026 to reach $2.89 Billion by FY2026. This amazing growth of the cosmetic and personal care industry is the result of the growing demand for cosmetic and personal care products, from Women & Men, Children & seniors, and the rapid digitalization of the industry, much to the benefit of all.”
Beuflix currently ships its products at the Pan India level covering 18000+ Pin codes.
Beuflix – Founder and Team
Both the Founders worked for more than 14+ years in the corporate sector, post which, they started their entrepreneurship careers.
While Ms. Bhavya has completed her graduation and then her MBA, extensively worked in the Human Resource domain to develop organizations, build strong teams, performance mapping & continues training to enhance the quality of work force. Ms. Bhawna on the other hand leads teams in UI/UX designing & development along with strategic planning. Now both of them dedicatedly follow their entrepreneurial dream: Beuflix.com
Beuflix – Name, Tagline, and Logo
The Brand name “Beuflix” energies to “Unhide Your Beauty” and give your beauty the ultimate wings to embrace. They believe in bringing out the BE “U” in stunning YOU.
The company is presenting itself as “A beauty & personal-care shop for complete family”.
The brand logo and colour both are sensibly chosen because the brand targets both communities together i.e., Women & Men, followed by a complete family.
Beuflix – Mission and Vision
Beuflix mission has 1 prominent model – Simplifying the journey of beauty, cosmetics, and personal care shopping online under one roof by providing equal opportunity to both the communities Women & Men together followed by a complete family. The company believes in bringing the best deals & discounts to its customers to help them make the right choice for their all-inclusive beauty needs.
Beuflix – Business Model
Beuflix is a D2C beauty, cosmetic & personal care products eCommerce aggregator brand, that trusts on an inventory-based business model. The company purchases its products directly from the beauty brands and keeps them in its designated warehouses located in New Delhi. These products are sold either on the website of Beuflix and on app that is soon to launch.
They believe that an inventory-led model of business of the company will help the company witness high-profit margins in long run and will result in a profitable volume business. Also, Beuflix guarantees the authenticity of products and tracks competitive pricing.
Beuflix – Future Plans
Beuflix hopes that the 360-degree channels of advertisements will influence more Indians to get more into beauty products, along with increase in the purchasing power of millennials. They have significant plans to move ahead in private labeling and make their presence in retail in long run.
The Ecommerce Way Ahead: Beauty & cosmetics online
According to a report by Google and Bain & Company, beauty and hygiene-related searches on Google are the third highest after the apparel and mobile phones in shopping-related searches. But contextualizing supply for the consumer by building the right selection will decide the market leader.
As of now, Beauty is one of the very few categories in eCommerce where competition is minimal.
