Hammer Lifestyle, a young Indian brand, has been carving a niche in the fast-paced world of Fast-Moving Electronic Goods (FMEG). Established in 2019, they've grown from offering audio products to a comprehensive range of tech-driven lifestyle gadgets catering to the modern, on-the-go individual. Building a Brand for the 25-35 Age Group Hammer saw an opening in the market for young adults, ages 25 to 35. This group wants stylish, high-tech gadgets that fit their on-the-go lives, but usually at a fair price. Hammer filled this gap by selling directly to consumers (D2C), keeping costs low and focusing on innovation. Their product...