It is a moment for Brand India, the essence of Bharat, to truly shine. The days when foreign products were held in high regard are now in the past. Today’s India proudly waves the Swadeshi Banner. Numerous factors have contributed to this sense of pride among our citizens. Indians have demonstrated their excellence not only as a high-quality workforce, be it in the IT or BPO industry, but also as global leaders in the corporate world. From Sundar Pichai to Indira Nooyi, from Satya Nadella to Narayana Murthy, the list is boundless. From technology and BPOs to manufacturing and the emerging domain of startups, our commercial landscape has witnessed transformative changes for the better.
Our enterprising entrepreneurs have created products and services that are not only cherished within India but revered worldwide. While not every startup will become a unicorn, they can certainly achieve success. The remarkable growth of the Indian startup ecosystem is nothing short of phenomenal and merits recognition. This progress necessitates support not only from the government but also from fellow entrepreneurs, as the saying goes, ‘charity begins at home.’
In alignment with this very principle, #YehDiwaliStartUpWali was conceived by Amar Chaudhary, the visionary founder of BoYo. The aim is to encourage everyone to choose products from Indian startups when selecting gifts for their loved ones. It’s time to revive the iconic Swadeshi Movement from the annals of Indian history in a fresh avatar. #YDSW represents a humble initiation in this direction.
As it enters its second year, this initiative seeks the backing of every Indian who plans to purchase gifts for their dear ones during Diwali. The philosophy behind this is very simple. Buying Indian products fosters national pride by reinforcing a sense of identity and collective achievement. When citizens support and take pride in homegrown industries, it signifies confidence in their country’s capabilities and contributes to a shared sense of accomplishment, promoting a stronger national spirit and unity.
Impact of Mission Swadeshi-2.0 unlocked with #YeDiwaliStartUpWali will extend far beyond a singular dimension, benefitting the entire ecosystem in multifaceted ways.
- Empower Local Economy: Opting for Indian products stimulates economic growth within the country, supporting local businesses, generating jobs, and contributing to a stronger national economy.
- Fosters Self-reliance: Empower Local Economy: Opting for Indian products stimulates economic growth within the country, supporting local businesses, generating jobs, and contributing to a stronger national economy.
- Promote Cultural Diversity: Embracing Indian products celebrates the rich cultural diversity of our nation, showcasing unique craftsmanship, traditions, and artistic expressions that are an integral part of our heritage.
- Adopt Environmental Sustainability: Choosing Indian goods minimizes carbon footprint due to reduced transportation distances, promoting eco-friendliness and a more sustainable consumption pattern.
- Nurture Innovation: Supporting local industries encourages innovation and indigenous research, propelling India’s technological advancements and self-reliance, which ultimately benefits the nation as a whole.
- Endorses Quality Assurance: “Be Indian, Buy Indian” ensures products adhere to domestic quality standards, often aligning with consumer preferences and needs, offering reliable and trusted solutions.
Embrace and champion this noble endeavour, fellow Indians – ‘Be Indian, Buy Indian’ – and play your pivotal role in elevating the Brand Bharat/Brand India to unprecedented heights on the global stage shaping a narrative of pride, resilience, and unwavering excellence.