UPCREDThrive, a platform for brands and creators, has secured Rs. 3.3 crore in a pre-seed round led by angel investors Syed Firdous Hussain and Gayatri Nikkam. The funds will be used to build the platform’s MVP and prepare it for market launch.

Dharmpal Chaudhary is a software engineer who has worked for companies. such as AirAsia, WorkIndia, Yellow, and Sanjay Choudhary. A computer science graduate who has previously worked with startups such as Shuttl and Works. UPCRED was founded by AI and Aditya Bhattacharjee, who had worked. As a producer, model, and full-time actor before joining the firm.

The firm wants to be a part of this new wave of technology. And it’s working hard to make its platform the go-to site for companies and artists all around the world. Brands will no longer need to rely on agencies or outdated traditional methods. To locate excellent artists with UPCRED’s unified platform. Instead, they will be able to find creators to partner with on their own.

In India, the creative economy is a rapidly rising industry that will continue to grow in the future. As the number of social community-based platforms grows, more people are entering the field and forming their creative circles. Through unifying tech-based methods, it intends to democratize creator marketing.

“With 2022 promoted as the Year of Creators, UPCRED will be at the vanguard of the Creator Economy, “stated Syed Firdous Hussain and Gayatri Nikkam in a statement. We hope that the tools we’re developing will help millions of creatives. “

“With our technological innovation and facts related to the advertising and creative scene, We want to propel the creator ecosystem forward.

Strategy

“With our strategy, we hope that companies will be able to promote and interact.” And we manage creators on our platform. By doing so, we promote social democracy. and the gig economy by empowering millions of producers to create and learn. And earn alongside us, “Sanjay Choudhary said.”

The business recognizes the creative industry’s potential and that it is quickly growing. believes in building an ecosystem that includes both creative commerce and regular content creation. Its goal is to assist creators in expanding their brands and forming more collaborations with other brands and enterprises.